For many years, master distiller Arturo Fuentes Cortes dreamed of creating a superior tequila that captured the essence of Mexico. Having perfected the liquid, he needed a perfect brand. The rooster – a well-known symbol of Mexico – was a natural choice, with the red rooster (the king of roosters) seeming especially appropriate. The shape of the bottle is inspired by the Tequila volcano, which can be seen in all its splendor from the distillery. Its cork is crafted in the traditional cork stopper style. Made from 100% top quality agave juice, Rooster Rojo® is aged in controlled humidity to ensure a stable and sustainable process. Each batch is blended to ensure a consistent and delivered-to-perfection taste palate.