Founded by Kenny Coleman and Ryan Cecil, the duo behind Bourbon Pursuit, the most listened to bourbon podcast. Through their journey of bringing Bourbon Pursuit to the masses they have interviewed every major distiller, Cooper, famed whiskey enthusiast and have drawn some deep insights into the category. They were inspired to try their hand and bottling whiskey. They began as bottling single barrels and releasing them as editions, akin to episodes. They would sell out very quickly and then realized that they needed to create blends to satisfy the growing demand. For their blends they work with BBC, FLX and Sagamore. They leverage their position on the podcast to drum up demand and draw interest from fans to help them on their journey and become micro-ambassadors.