The primary objective of Pacific Edge Wine & Spirits is to specialize and be innovative, not to mirror other Distributors throughout California. Through innovation, we will break new ground on how a supplier is represented and how new brands are built, encompassing all facets of the distilled spirits and wine industry. The Pacific Edge Marketing Group’s overriding strategic objective is to move from the traditional distributor reactionary mode to a new proactive brand building role. Our key account call frequency is designed to create a codependent relationship with our major accounts. This is imperative to our future growth. Proactive, creative selling, merchandising, and key account call frequencies will certainly be the key in influencing key account activity. The only thing that is constant is change, and the California marketplace is constantly changing and presenting new opportunities while simultaneously taking away others. We at Pacific Edge Wine & Spirits are consistently striving toward a more efficient, cooperative and participative relationship with our suppliers and key accounts. We will take a new non traditional approach to Importing and Beverage Alcohol Distribution throughout California.